What do you think about ads that are full of interesting content rather than going for the hard sell? I posted Nike’s version earlier and here’s one from Levi’s: Posted via email from Dan’s posterous | Comment »
Is Fansourced Funding the Solution?
Everyone knows the music industry is looking for a way out of the funk it’s been in the last bunch of years. I like the idea of crowdsourcing funds to support a band. Problem is, bands need a lot more than money to break through. This is where fund fansourcing sites like the brand new ioumusic.com and previously established kickstarter.com and rockethub.com fall short. These sites...
What is Good Marketing?
Good marketing gives a product (or service or content) every possible chance to succeed. People often refer to successful marketing campaigns as brilliant, only after the campaign has succeeded. The same marketing can be set up for multiple products but only succeed for one. Everything else equal, the marketing for the failed products was just as good as the successful campaign. ...