Don't Use Every Tool at Your Disposal...
Just because a medium or tool is available does not mean you should use it. Take some time to figure out what makes sense based on your goals as well as your strengths and weaknesses.Gary Vaynerchuk rocks at making video blogs. So do lots of other people. Just because video/YouTube can be an effective way of getting a message across does not mean everyone should use it. Exhibit A: I like...
Customer Service and Customer Stories...
Your customers are going to talk about you no matter what. Give them a good story to tell. Zappos just did, once again, with their great customer service. This time, Zappo’s superiority in this all-important field came via their response to a pricing error on sister site, 6pm.com. For those of you who don’t know, an error on 6pm.com caused most products in the store to have a...
The Shift in Marketing... (An Open Response to...
Seth Godin’s post today is titled Good at talking vs. good at doing. Seth argues that marketing has shifted from talking (ads, flyers, billboards, etc.) to doing (the product, the service and the interaction). However, the shift in marketing is actually from talking AT people to talking WITH people. Today’s marketing must focus on open, two-way conversation and customer service....
Greyson Chance was Quite Planned...
The audience is all girls, yet the school is coed. The camera and sound work is quite professional-looking. Well done Interscope and/or management. Seriously well done. Perfect example of knowing what people want to share… Posted via web from Dan’s posterous | Comment »
Word of Mouth: 1-100
Word of mouth is no longer 1:1; it’s 1:100. I tell people this all the time and will continue to do so. This shift is so drastic. Instead of just sharing our opinions with the people we know, one by one, we now share our thoughts with everyone we know and any number of strangers at the click of a button. Everyone can now spread their personal opinion with the world so much faster than...
Yerba Buena Perry tonight. @Lartusi last night. This is a good week.
I concur: RT @immaculateinfat: fully back this vid frm The Black Keys. Tattooed Betty Draper needs to learn how to fight: http://ht.ly/1M2nV
The @iamjonsi team responded to my complaint quickly and professionally. Perfect example of how customer/fan service should be.
About to dig into some Pat’s cheesesteak. Good times #Philly
I’m almost at 500. Is that good? Congrats @DJBusy! RT @DJBusy: hit 10k followers today. yessss.
Awesome video: dorm windows turned light show: http://ht.ly/1LhKc
Is content kind? http://ht.ly/1LdW5
I love @iamjonsi but the deluxe for Go is a ripoff. I’m very disappointed.
Anyone know a good place to stay near Tanglewood/Lenox, MA?
Another music vid w ppl running. Still creepy but much more watchable & cool. @circasurvive’s Imaginary Enemy: http://ht.ly/1L8HO
Weingut Dr. Fischer, ‘99 riesling Auslese is awesome. Must get some. #wine
Sun + Tribeca Rooftop + Riesling fest = good
While there are a lot of princes, content is still king. My latest post: http://ht.ly/1KI2k
Interesting Facebook facts: http://ht.ly/1KJwJ (via @mashable)
Good to see the Black Keys returning to form on their new album, Brothers. Clever art/marketing too.
Content: Quality vs. Quantity http://post.ly/frAC
just won an argument w @ericsnowden, using Google as my reference. Thank you @Google.
Content: Quality vs. Quantity
While there are a lot of princes, content is still king. The internet has diminished marketers’ ability to make crap succeed. With a potent mix of major sites, niche blogs and the explosion of social media, everyone is now a critic with an audience. If you need proof of how influential these tools can be, look at how Bruno performed in its opening day vs. its second day - one of the...
If you haven’t done so yet, listen to Band of Horses’ ‘Infinite Arms’ http://ht.ly/1KlK8
a true Spring day in Spring. Crazy
off to the concerts
crazy sugar overload at the office. p.s. Happy Birthday @ryanbrady & @gurj
Hershey’s Krackel is a poor man’s Israeli Pop Rocks chocolate
Clever print ads: http://ht.ly/1KaEv (via @guykawasaki)
Great concert last week. Watch: RT @stereogum: Here’s @iamjonsi doing “Go Do” on Ferguson last night http://ht.ly/1Kg3d
Just heard someone blasting Band of Horses. Now I must do the same.
RT @ryanbrady: “You’re a goodlooksman.” That double entendre is nice. @dgro
The @SleighBells record is seriously kickass. It lives up to the hype.
WSJ confirms Google-Verizon tablet: http://ht.ly/1JPup
RT @elektrarecords: RT @ThatBrunoMars Get my debut EP - It’s Better If You Don’t Understand on iTunes TODAY! http://ht.ly/1JHv3
Quality vs. Quantity (w some edits): http://ht.ly/1JJcf
Square is cool: http://ht.ly/1JEaY
Square is cool: http://ht.ly/1JE8c
Tony Royster Jr, Jay-Z’s drummer, when he was 12. Watch this for some morning inspiration: http://ht.ly/1Jj34 (thanks @drewshannon)
This will wake you up: RT @stereogum: The unleakable @SleighBells debut ‘Treats’ can finally be streamed. It’s good. http://ht.ly/1JCm8
Radio rip of new M.I.A. song: http://ht.ly/1JjNL
Listening to @PortugalTheMan to close out the work day.
My view on quality vs. quantity in the social media world: http://ht.ly/1JewN
Jay-Z’s band is ridiculous (that’s a good thing): http://ht.ly/1JhkG
“Pwnz” started all this. Brilliant! RT @mashable: REVEALED: How Today’s Twitter Bug Was First Discovered - http://ht.ly/1JfHT
Quality vs. Quantity… http://post.ly/fUtA
Quality vs. Quantity...
The debate of Quality vs. Quantity, as it associates with social network profiles, has heated up quite a bit over the last few months. As social networks are supposed to exhibit social functions in the digital space, quality on social networks = engagement. While some marketers have begun to preach that quality matters more than quantity, a lot of the gatekeepers have not (i.e. the numerous...
New Broken Social Scene not what I expected but I like it. Anyone else feel the same?
Interpol dude splits. What’s going to be EMI’s fate?
Get home from nice mom’s day to see #Yankees down an unpleasant amount.